5-step Guide To Building an MVP version of Account-Based Marketing

1. Building an Internal [GROWTH] Team

  • Marketing Team: Content and Demand-gen Marketer
  • Sales Team: Sales Lead, Solution Engineer

2. Defining & Research Target Accounts

3. Getting Alignment on Goals

“Getting sales and marketing aligned around common goals is a common pain point for many ABM programs.”

4. True Value (offer) for the Target Accounts

5. Delivery Channels

Here’s What We Learned

  • Identifying a core set of target priorities and an attractive offer
  • Creating a cross-functional SWAT team oriented towards those priorities
  • Unleashing them to build solutions around them
  • Regularly measuring and communicating results

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