I am sure you have heard of this new kid on the marketing block that goes by the name of Account-Based Marketing a.k.a. ABM. If you haven’t, here’s a skinny on it. ABM is essentially an alternate strategy that suggests that sales and marketing teams need to work together on…

It’s no secret that in many organizations, the CMO and CFO often don’t see eye to eye. It doesn’t need to be this way — and organizations that don’t have alignment will be outcompeted by those that do. Digital has transformed the role of B2B and B2C marketing teams. Marketing…

Selling to SMBs versus Enterprise — Did you know that SMBs account for 54% of all sales in the USA? According to the U.S. Small Business Administration, the majority of sales that occur within this country benefit small or midsize businesses. When you hear “SMB”, you might think of local mom-and-pop shops. Do you also think…

In the 90s, when tech giants like Amazon and PayPal were first making their names known, e-commerce was driven solely by transactions and convenience. The primary focus of successful sites like eBay was to get visitors to click “add to cart.” …

There’s an increasing focus on the omnichannel trend, and it’s driven by both online and brick-and-mortar natives: Customer-centric ecommerce brands like Bonobos opening their “guideshops”, which don’t have any inventory, or Warby Parker using data from their online shoppers to decide where to open their brick and mortar stores. REI…

The implementation of e-commerce has vastly impacted the way that the customers interact with merchants and vice-versa. An obvious example of this is: you no longer need a physical location to sell a product, all you need is a website. …

The eCommerce pie is continuing to grow. According to data from the U.S. Commerce Department, the past 6 years have seen a consistent average of 15% year-over-year growth. Even at that rate, eCommerce still only accounts for about 10% of all U.S. retail sales. The opportunity is evident — but…