The BIGGEST MISTAKE everyone makes in eCommerce (and how to avoid it)

The biggest mistake you could make is thinking that if you build it, customers will come.

To be successful, you need do your research and have a marketing plan.

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Ro Bhatia is the COO at Sticky.io; a subscription billing and e-commerce platform. He has also held leadership roles at Yahoo, eBay, Homedepot.

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